Coaching as comrades

Wall of love

These recommendations cover advice, mentoring, and working together. Each name links to the source.

• “I’ve had the chance to be advised by Willis, and what stands out most is how much time he spends understanding you before offering anything. He asks sharp questions about where you are as a founder, why you’re doing what you’re doing, and what actually drives you. He’s been a founder for over a decade and exited his company through a significant acquisition, but there’s zero ego in how he shows up. He’s down to earth and genuinely generous with what he’s learned.

  He also doesn’t sugarcoat. He’ll name the elephant in the room and tell you what you need to hear, not what’s comfortable. That’s rarer than it sounds.

  For me, the biggest shift was how I approach customers. I used to come at it purely from a sales angle. Willis pushed me to actually understand how my customers think, and taught me the mechanics behind real user interviews. That changed how I run my business.”

• “Willis has been there, done that for some of the biggest founder milestones in this part of the world. When I reached out with a cold DM, I never expected him to show up like he'd known me for years.

  He's given me hours sitting through the hopes and fears that come with building something from scratch, with specific and direct advice I could act on the same day. We've also gone deep into meaning, purpose, and what you're really building and why. That combination of heart and sharpness is rare, especially from someone who has been in rooms I'd pay to be a fly on the wall.

  If you're a founder looking for someone who genuinely cares, do yourself a favor and find time on Willis' calendar.”

• “Willis is a great mentor and one of the few people who consistently shows up, both when things are going well and when they are not.

  He has sharp, astute thinking, but what I value most is that he balances conviction with a clear understanding of what he does and doesn’t know. That makes his advice unusually practical.

  Building a durable technology business is hard, especially in Asia. If you are a founder looking for someone who understands the realities of building, operating, and navigating the region, Willis is someone I would strongly recommend having in your corner.”

• “Willis brings a rare mix of real Warrior energy (drive, focus and ruthless prioritization) which he pairs with deep care for his people. He wants to hear the truth, and asks why you think what you think. Working with him, I learned a lot about building culture.

  He has seen a lot over the last 20 years and is candid about what he's still learning. That honesty is what makes him a good coach for founders. I definitely recommend him.”

• “Willis mentored me on multiple aspects on business, ranging from fundraising advice to management to ecosystem. He understood and pointed out cracks in my business just from a quick chat. Conversing with him will make u realise how raw and real he is with you.

  He knows the startup scene far beyond my expertise inside and out and genuinely wants founders to win. Every conversation with Willis is always enlightening. Sharp mind, blunt words with unrelenting capacity, I'm glad he is on my side.”

• “Willis was wonderful — practical and really listened. Great insights shared!”