Building
for joy.

I’m Willis, a founder and product builder based in Singapore.

After 16 years building Tech in Asia from zero to YC to exit, I’m now exploring what’s next through Slothware Labs.

I also help founders get unstuck, as a coach and comrade.

I like mission-driven startups.

I come alive when product, people, and business need to come together coherently to get shit done and deliver on the mission.

I write to see what I actually think. This is where I keep the useful mistakes, working principles, books, and moments worth remembering.

When I'm not working, I love spending time with my family 👩🏻👧🏻👧🏻👧🏻, playing tennis 🎾, reading 🧠, daydreaming 💭, and angel investing very selectively.

I help ambitious founders get unstuck—from 0 to 1, and 1 to 2. We’ll work through the problem together and find a clearer way forward.

A few questions about coaching

A challenge, the context, and what you’ve tried. Missing data, too many paths, strong emotions, or a skill you haven’t learned yet. All is good.

We work through challenges together, on equal footing. I’m friendly and candid, and open to your feedback too. More about me in my user guide.

A clearer sense of your options and where to go next. I can share concrete examples or help draft a plan. You own the decisions and execution.

Back to the beginning